Fullstory is an Atlanta-based software start-up. "FullStory lets your company easily record, replay, search, and analyze each user's actual experience with your website. Think of it as your team's super-searchable DVR for all customer interactions."
Fullstory came to us to help develop a brand language that was playful and approachable.
Starting with what they call the "browsicon" we built a full set of icons and environments to help tell their own full story.