Fullstory jellyfish illustration
01

What it’s about

Fullstory is an Atlanta-based software start-up. "FullStory lets your company easily record, replay, search, and analyze each user's actual experience with your website. Think of it as your team's super-searchable DVR for all customer interactions." 

02

Approach

Fullstory came to us to help develop a brand language that was playful and approachable.

03

Design

Starting with what they call the "browsicon" we built a full set of icons and environments to help tell their own full story.

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